Welcome to website of The Handbook of Mobile Market Research. We (Ray, Navin, and Sue) hope that this website will become a collaborative element to create a better body knowledge about mobile market research.
A book is a great starting point, but the world of mobile market research will continue to change and we want researchers and insight professionals to have somewhere to turn to for good and up-to-date advice. There is a major need for case studies and research-on-research, and just as big a need to share the learning from those case studies and RoR.
Our aim in creating this site is to provide a resource for everybody involved in mobile market research. We have made the first step, but we invite you to join us in taking the next steps.
We are at the start of February and this weekend we’ll send the text of the book to Jenny, our contact at Wiley. Then over the next two weeks there are a few bits and pieces to sort out, such as the referencing of the material (using the Harvard system), improving the charts and table (and providing them in separate files), and a few tweaks to the text.
At that point the real grind starts between now and when the book is published, in time (we hope) for the ESOMAR Congress in Nice in September. During that time Wiley will edit and typeset the material, we need to review it, book designs need to be discussed, everything has to be proofread, and we have to remember how to use those curious typesetting marks and words, such as “stet” for ignore my change.
Probably new photos all round, for the cover and for the publicity.