Back in September, at the ESOMAR Congress in Nice, The Handbook of Mobile Market Research was launched. Here is a video of the launch from ESOMAR.
ESOMAR Book Launch – The Handbook of Mobile Market Research from Ray Poynter on Vimeo.
Navin Williams signing copies of the Handbook at its launch in Nice, at the ESOMAR Congress, 2014.
ESOMAR Congress in Nice, in September, saw the official launch of The Handbook of Mobile Market Research. In front of champagne drinking attendees the book was launched with speeches from the publisher Wiley, from ESOMAR President Dan Foreman, and Navin Williams.
The formalities were quickly followed by a book signing session, with queues of people forming to buy a copy of the book.
The book is now available on most Amazon sites, from ESOMAR, form Wiley, and is available in eBook form from several vendors.