The Handbook of Mobile Market Research is published by Wiley and can be purchased from the Wiley website and leading bookstores.
Download a sample chapter
Click here to download a chapter from the book.
The book is a companion book to The Handbook of Online and Social Media Research, written by Ray Poynter, and published by Wiley in 2010.
The authors of the book are Ray Poynter, Navin Williams, and Sue York.
This website has the following elements:
- Blog, which will flag up major changes and announcements
- Glossary, an extended version of the Glossary included in the book
- Research-on-Research, an expanded and updated version of the research included in the book.
- Case Studies, longer versions of the cases studies included in the book and additional case studies.
If you would like to submit a case study, suggest an article or ask a question please contact us.