Monthly Archives: August 2014

Why we’ve created this website

Author Column

Welcome to website of The Handbook of Mobile Market Research. We (Ray, Navin, and Sue) hope that this website will become a collaborative element to create a better body knowledge about mobile market research.

A book is a great starting point, but the world of mobile market research will continue to change and we want researchers and insight professionals to have somewhere to turn to for good and up-to-date advice. There is a major need for case studies and research-on-research, and just as big a need to share the learning from those case studies and RoR.

Our aim in creating this site is to provide a resource for everybody involved in mobile market research. We have made the first step, but we invite you to join us in taking the next steps.